Musings & Research

in Psychology

Social Media as Behavioral Addiction


Insight into the ways Facebook is systematically designed to promote behavioral addiction, consuming as much of our anxious attention and time as possible.

“The thought process was all about, ‘How do we consume as much of your time and conscious attention as possible?’ ...And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever, and that’s going to get you to contribute more content, and that’s going to get you more likes and comments. It’s a social validation feedback loop. … You’re exploiting a vulnerabilty in human psychology.”    -Sean Parker
Yakov Barton, PhD